‘PRODUCT LAUNCH’ FOR ARTISTS

In business there is a practice known as ‘Product Launch’. It is used to focus on the occasion when a new product or service that the business provides is about ready to be put on the market.

The particular type of product launch, often used...

29-Jul-2019

FILBERTS, RIGGERS and HAKES

Artists use funny uncommon language some of the time. I recently got asked why my painting was labeled ‘gesso panel’ under the title in an exhibition. I couldn’t immediately remember or understand why either. Gesso is not a word that I use in...

30-May-2019

SELL or RENT ....

Most artists have two tasks going on at the same time. First is making their art, and second is finding the place where it will go. The easy option for the second task is just keeping it for themselves or giving it away to friends and family. But that...

10-May-2019

CORPORATE ART

‘Corporate’ art is a term for art on show in business premises such as offices, hotels, hospitals, schools, etc.

company boardroom

The difference between corporate art and domestic art is important.

Basically corporate art will be seen in a working environmen...

Big art, middle size art, or small art?

This blog is about the benefits and problems that painters have when they choose to make big, medium, or small art pieces.

Plus it is about buyers and collectors of art. They have a choice as well. Perhaps this is more important th...

26-Mar-2019

The real value of Limited Editions?

It is still a widely thought that ‘limited editions’ of fine art prints are worth more than signed and numbered ‘open edition’ prints. But is this actually true, and why, and does this extra perceived value have some justification? Or...

Abstract by Colin Ruffell

ABSTRACT ART AND NON-SUBJECTIVE ART

The subject of abstract art and non-subjective art came up again the other day as I was updating some descriptions on my websites. I found myself drawn to the phrase that I had used to explain myself as an abs...

18-Jun-2017

BENEFITS NOT FEATURES OF ART.  

It is well known by professional sales people that a crucial stage of the buying process is …… moving from showing the features of the product or service towards focus onto the benefits to the prospective buyer.

‘Interest is...

18-Jun-2017

Oils, acrylics, and water-colours

Oils, acrylics, and water-colours, and are kinds of artists paint.

There are lots of ways to make coloured marks on a surface. This blog is about the common kinds of paints and coloured mark-makers that artists usually use. But what is t...

'Art Business Today'  magazine  Jan 2011

Amateurs and professionals in the art business.

I have heard it estimated that there are 100 thousand artists in the UK. Most of them are happy amateurs while just a few hundred are full-time working professionals. An am...

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