16-Nov-2019

PRE-SELLING

The process of ‘pre-selling is where the seller offers a product that doesn’t actually exist, yet. That means finding a buyer who agrees to buy without actually seeing exactly what they are buying.

 Please buy this...

EXAMPLE

A common example of the term ‘pre-s...

7-Nov-2019

RECORD KEEPING

The other day I got an email from a major art dealer in London telling me that they have recently acquired some of my art. They asked me to give them more information on these particular paintings.

Oh dear! The paintings are really nice ones. I remember th...

30-Sep-2019

ST PAULS CATHEDRAL ...

September 29, 2019...

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Colin Ruffell ...

Yesterday I delivered the latest batch of fine-art prints and greetings cards to the shop downstairs in St Pauls Cathedral in London. The cathedral regularly purchase from me, and sell my artwork to visitors...

10-Sep-2019

Vernissage is a ‘Private View’ invitation day with a bunch of extra benefits.

29-Jul-2019

FILBERTS, RIGGERS and HAKES

Artists use funny uncommon language some of the time. I recently got asked why my painting was labeled ‘gesso panel’ under the title in an exhibition. I couldn’t immediately remember or understand why either. Gesso is not a word that I use in...

30-May-2019

SELL or RENT ....

Most artists have two tasks going on at the same time. First is making their art, and second is finding the place where it will go. The easy option for the second task is just keeping it for themselves or giving it away to friends and family. But that...

10-May-2019

CORPORATE ART

‘Corporate’ art is a term for art on show in business premises such as offices, hotels, hospitals, schools, etc.

company boardroom

The difference between corporate art and domestic art is important.

Basically corporate art will be seen in a working environmen...

18-Jun-2017

BENEFITS NOT FEATURES OF ART.  

It is well known by professional sales people that a crucial stage of the buying process is …… moving from showing the features of the product or service towards focus onto the benefits to the prospective buyer.

‘Interest is...

12-Feb-2017

Quit your day job, become an artist.

If you like making art you might want to progress from hobby artist to professional artist. But you will soon find that you cannot get a job as an artist. Professional artists are self-employed. They have to be. There are no paid job...

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