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16-Nov-2019

PRE-SELLING

The process of ‘pre-selling is where the seller offers a product that doesn’t actually exist, yet. That means finding a buyer who agrees to buy without actually seeing exactly what they are buying.

 Please buy this...

EXAMPLE

A common example of the term ‘pre-s...

30-Sep-2019

ST PAULS CATHEDRAL ...

September 29, 2019...

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Colin Ruffell ...

Yesterday I delivered the latest batch of fine-art prints and greetings cards to the shop downstairs in St Pauls Cathedral in London. The cathedral regularly purchase from me, and sell my artwork to visitors...

18-Jun-2017

BENEFITS NOT FEATURES OF ART.  

It is well known by professional sales people that a crucial stage of the buying process is …… moving from showing the features of the product or service towards focus onto the benefits to the prospective buyer.

‘Interest is...

12-Feb-2017

Quit your day job, become an artist.

If you like making art you might want to progress from hobby artist to professional artist. But you will soon find that you cannot get a job as an artist. Professional artists are self-employed. They have to be. There are no paid job...

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